APA Citation

LUSCH, R. F., & Lusch, V. N. 1. (1987). Principles of marketing. Boston, Mass.: Kent Pub. Co..

Chicago Style Citation

LUSCH, Robert F., and Virginia N. 1949- Lusch. Principles of Marketing. Boston, Mass.: Kent Pub. Co., 1987.

MLA Citation

LUSCH, Robert F., and Virginia N. 1949- Lusch. Principles of Marketing. Boston, Mass.: Kent Pub. Co., 1987.

Warning: These citations may not always be 100% accurate.