APA Citation

GABOR, A. (1988). Pricing: Concepts and methods for effective marketing (2nd ed.). Aldershot: Gower Pub. Co. Ltd..

Chicago Style Citation

GABOR, Andre. Pricing: Concepts and Methods for Effective Marketing. 2nd ed. Aldershot: Gower Pub. Co. Ltd., 1988.

MLA Citation

GABOR, Andre. Pricing: Concepts and Methods for Effective Marketing. 2nd ed. Aldershot: Gower Pub. Co. Ltd., 1988.

Warning: These citations may not always be 100% accurate.