APA Citation

HISE, R. T., & McDaniel, S. W. 1. (1984). Cases in marketing strategy. Columbus, Ohio: Merrill.

Chicago Style Citation

HISE, Richard T., and Stephen W. 1949- McDaniel. Cases in Marketing Strategy. Columbus, Ohio: Merrill, 1984.

MLA Citation

HISE, Richard T., and Stephen W. 1949- McDaniel. Cases in Marketing Strategy. Columbus, Ohio: Merrill, 1984.

Warning: These citations may not always be 100% accurate.