APA Citation

MCLVER, C. (1990). The marketing mirage: How to make it a reality. London: Mandarin.

Chicago Style Citation

MCLVER, Colin. The Marketing Mirage: How to Make It a Reality. London: Mandarin, 1990.

MLA Citation

MCLVER, Colin. The Marketing Mirage: How to Make It a Reality. London: Mandarin, 1990.

Warning: These citations may not always be 100% accurate.