APA Citation

RIES, A. (1989). Bottom-up marketing. New York: McGraw-Hill book company.

Chicago Style Citation

RIES, Al. Bottom-up Marketing. New York: McGraw-Hill book company, 1989.

MLA Citation

RIES, Al. Bottom-up Marketing. New York: McGraw-Hill book company, 1989.

Warning: These citations may not always be 100% accurate.