APA Citation

Lancaster, G., & Massingham, L. (1993). Marketing management. London: The McGraw-Hill companies.

Chicago Style Citation

Lancaster, Geoff, and Lester Massingham. Marketing Management. London: The McGraw-Hill companies, 1993.

MLA Citation

Lancaster, Geoff, and Lester Massingham. Marketing Management. London: The McGraw-Hill companies, 1993.

Warning: These citations may not always be 100% accurate.