BUYographics : how demographic and economic changes will reinvent the way marketers reach consumers /
| Main Author: | Carmichael, Matt, (Author) |
|---|---|
| Format: | Book |
| Language: | English |
| Institution: | Perbadanan Perpustakaan Awam Negeri Perak |
| Library: | Main Library |
| Record Id / ISBN-0: | ppap.48716 / 9781137278630 (alk. paper) |
| Online Public Access Catalog: | Perbadanan Perpustakaan Awam Negeri Perak |
| Published: |
New York :
Palgrave Macmillan,
2013.
|
| Edition: | First edition. |
| Subjects: | |
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Table of Contents:
- The changing middle class
- How the other 18 percent live
- Home economics
- The buyographics of family
- The majority myth
- The buyographics of city living
- The buyographics of aging
- The buyographics of health care
- The connected consumer
- The car culture crash.