APA Citation

De Bes, F. T., & Kotler, P. (2011). Winning at innovation: The A-to-F model. Basingstoke [England]: Palgrave Macmillan.

Chicago Style Citation

De Bes, Fernando Trias, and Philip Kotler. Winning At Innovation: The A-to-F Model. Basingstoke [England]: Palgrave Macmillan, 2011.

MLA Citation

De Bes, Fernando Trias, and Philip Kotler. Winning At Innovation: The A-to-F Model. Basingstoke [England]: Palgrave Macmillan, 2011.

Warning: These citations may not always be 100% accurate.