APA Citation

LOVELOCK, C. H. (1994). Product plus: How product + service = competitive advantage. New York: McGraw-Hill.

Chicago Style Citation

LOVELOCK, Christopher H. Product Plus: How Product + Service = Competitive Advantage. New York: McGraw-Hill, 1994.

MLA Citation

LOVELOCK, Christopher H. Product Plus: How Product + Service = Competitive Advantage. New York: McGraw-Hill, 1994.

Warning: These citations may not always be 100% accurate.