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Chang, Wen Xin
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The Impact of Brand Equity on Food and Beverage Purchase Intention among University Students in Malaysia /
by
Chang, Wen Xin
,
Cheong, Sze Theng
,
Thenmohil Krishnamurthi
,
Ng, Wendy
,
Hayati Yusof
,
Mai Farhana Mior Badrul Munir
,
Zulnurhaini Zolkaply
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Related Subjects
Brand name products
Food industry and trade