ஒத்த வளங்கள்: MANAGING CORPORATE BRAND EXPERIENCE AND CORPORATE BRAND CRISIS /
- DEMYSTIFYING CORPORATE BRAND EXPERIENCE : A Guide on How to Measure and Design Core Brand Values /
- Branding : [brand strategy, design, and implementation of corporate and product identity] /
- POWER BRANDING : LEVERAGING THE SUCCESS OF THE WORLD'S BEST BRANDS /
- The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview /
- BRAND LEADERSHIP 2016 /
- The brand bubble : the looming crisis in brand value and how to avoid it /
தலைப்பு: Brand name products
- Celebrity endorsement in advertisements : celebrity-brand congruency increases purchase intentions /
- MANAGING CORPORATE BRAND EXPERIENCE AND CORPORATE BRAND CRISIS /
- DEMYSTIFYING CORPORATE BRAND EXPERIENCE : A Guide on How to Measure and Design Core Brand Values /
- The Impact of Brand Equity on Food and Beverage Purchase Intention among University Students in Malaysia /