Extrinsic experiential value as an antecedent of customer citizenship behavior

by Shamim, A., Ghazali, Z., Abdul Jamak, A.B.S.
Published 2015
Institution: Universiti Teknologi Petronas

Impact of customer citizenship behavior on corporate brand experience

by Abdul Jamak, A.B.S., Shamim, A., Ghazali, Z.
Published 2015
Institution: Universiti Teknologi Petronas

Extrinsic experiential value as an antecedent of customer citizenship behavior

by Shamim, A., Ghazali, Z., Abdul Jamak, A.B.S.
Published 2015
Institution: Universiti Teknologi Petronas

Impact of customer citizenship behavior on corporate brand experience

by Abdul Jamak, A.B.S., Shamim, A., Ghazali, Z.
Published 2015
Institution: Universiti Teknologi Petronas

Game changing strategies for retailers: How to create utilitarian offers for shoppers

by Ahmed, S., Ting, D.H., Johl, S.K., Abdul Jamak, A.B.S.B.
Published 2015
Institution: Universiti Teknologi Petronas

Mind the purchasers� disturbance: Exploring planned purchasers� influences

by Ahmed, S., Kaur Johl, S., Bin Abdul Jamak, A.B.S., Mohamed Noor, A.B.
Published 2015
Institution: Universiti Teknologi Petronas

Game changing strategies for retailers: How to create utilitarian offers for shoppers

by Ahmed, S., Ting, D.H., Johl, S.K., Abdul Jamak, A.B.S.B.
Published 2015
Institution: Universiti Teknologi Petronas