Using the playful consumption experience model to uncover behavioral intention to play Multiplayer Online Battle Arena (MOBA) games

by Abbasi, A.Z., Rehman, U., Fayyaz, M.S., Ting, D.H., Shah, M.U., Fatima, R.
Published 2021
Institution: Universiti Teknologi Petronas

Using the playful consumption experience model to uncover behavioral intention to play Multiplayer Online Battle Arena (MOBA) games

by Abbasi, A.Z., Rehman, U., Fayyaz, M.S., Ting, D.H., Shah, M.U., Fatima, R.
Published 2021
Institution: Universiti Teknologi Petronas

The moderating role of complaint handling on brand hate in the cancel culture

by Abbasi, A.Z., Fayyaz, M.S., Ting, D.H., Munir, M., Bashir, S., Zhang, C.
Published 2022
Institution: Universiti Teknologi Petronas