|
|
|
|
| LEADER |
01093pam a2200241 4500 |
| 001 |
0000003985 |
| 008 |
140516s9999 000 0 |
| 020 |
|
|
|a 0534066364
|c RM90.00
|
| 090 |
0 |
0 |
|a 659.14
|b MEE
|
| 100 |
1 |
|
|a MEESKE, Milan D.
|
| 245 |
1 |
0 |
|a Copywriting for the electronic media :
|b a practical guide /
|c Milan D. Messke, R.C. Norris
|
| 260 |
|
|
|a Belmont :
|b Wadsworth Pub. Co.,
|c 1987
|
| 300 |
|
|
|a xvi, 367 p.
|b ill.,
|c 28cm.
|
| 490 |
0 |
|
|a Wadsworth series in mass communication
|
| 504 |
|
|
|a Includes bibliographical references and indexes
|
| 650 |
|
0 |
|a Advertising copy.
|
| 650 |
|
0 |
|a Broadcasting advertising.
|
| 700 |
1 |
|
|a Norris, R.C.
|
| 943 |
|
|
|2 ddc
|c BK
|k 659.14.MEE
|
| 999 |
|
|
|c 2095
|d 2095
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_140000000000000_MEE
|7 0
|9 3459
|a HQ
|b HQ
|c OS
|d 2014-05-19
|o 659.14.MEE
|p 0000066672
|r 2014-05-19
|w 2014-05-19
|y REF
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_140000000000000_MEE
|7 0
|9 3460
|a HQ
|b HQ
|c OS
|d 2014-05-19
|o 659.14.MEE
|p 0000066834
|r 2014-05-19
|w 2014-05-19
|y BK
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_140000000000000_MEE
|7 0
|9 3461
|a HQ
|b HQ
|c REF
|d 2014-05-19
|o 659.14.MEE
|p 0000441110
|r 2014-05-19
|w 2014-05-19
|y BK
|