APA Citation

Assael, H. (1987). Consumer behavior and marketing action (3rd ed.). Boston, Mass.: Kent Pub. Co..

Chicago Style Citation

Assael, Henry. Consumer Behavior and Marketing Action. 3rd ed. Boston, Mass.: Kent Pub. Co., 1987.

MLA Citation

Assael, Henry. Consumer Behavior and Marketing Action. 3rd ed. Boston, Mass.: Kent Pub. Co., 1987.

Warning: These citations may not always be 100% accurate.