Consumer behavior and marketing action /
| Main Author: | Assael, Henry |
|---|---|
| Format: | Book |
| Call Number: | 658.8342 ASS |
| Institution: | Perbadanan Perpustakaan Awam Negeri Perak |
| Library: | Main Library |
| Record Id / ISBN-0: | ppap.2106 / 0534075304 |
| Online Public Access Catalog: | Perbadanan Perpustakaan Awam Negeri Perak |
| Published: |
Boston, Mass. :
Kent Pub. Co.,
c1987
|
| Edition: | 3rd ed |
| Subjects: | |
| Tags: |
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| Physical Description: |
700 p. ill. (some col.), 25cm. |
|---|---|
| Bibliography: |
Includes bibliographies and indexes |
| ISBN: |
0534075304 |