Broadcast - cable programming : strategies and practices /

Main Author: EASTMAN, Susan Tyler.
Other Authors: Head, Sydney W., Klein, Lewis 1927-
Format: Book
Call Number: 384.5442 EAS
Institution: Perbadanan Perpustakaan Awam Negeri Perak
Library: Main Library
Record Id / ISBN-0: ppap.2147 / 053409354X
Online Public Access Catalog: Perbadanan Perpustakaan Awam Negeri Perak
Published: Belmont, Calif : Wadsworth, c1989
Edition: 3rd ed
Series: Wadsworth series in mass communication
Subjects:
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090 0 0 |a 384.5442  |b EAS 
100 1 |a EASTMAN, Susan Tyler. 
245 1 0 |a Broadcast - cable programming :  |b strategies and practices /  |c Susan Tyler Eastman, Sydney W. Head, Lewis Klein 
250 |a 3rd ed 
260 |a Belmont, Calif :  |b Wadsworth,   |c c1989 
300 |a xiii, 583 p.  |b ill.,   |c 24cm. 
490 0 |a Wadsworth series in mass communication 
500 |a Includes indexes 
504 |a Includes bibliography references 
650 0 |a Cable television  |x Planning 
650 0 |a Radio programs  |x Planning 
650 0 |a Television programs  |x Planning 
700 1 |a Head, Sydney W. 
700 1 |a Klein, Lewis  |c 1927- 
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999 |c 2147  |d 2147 
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