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|a YAVERBAUM, Eric
|
| 245 |
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|a Public relations for dummies :
|b Eric Yaverbaum with Robert Bly and Ilise Benun, foreword by Richard Kirshenbaum
|
| 250 |
|
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|a 2nd ed.
|
| 260 |
|
|
|a Hoboken, N.J.
|b Wiley
|c 2006
|
| 300 |
|
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|a xxiv, 358 p.
|b ill.
|c 24cm
|
| 504 |
|
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|a Includes bibliographical references (p. 338-339) and index
|
| 650 |
|
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|a Public relations
|
| 650 |
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|a Marketing
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| 700 |
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|a Bly, Robert
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| 700 |
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|a Benun, Ilise
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| 700 |
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|a Kirshenbaum, Richard
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