Principles of marketing /
| Main Author: | KOTLER, Philip |
|---|---|
| Other Authors: | Armstong, Gary |
| Format: | Book |
| Call Number: | 658.8 KOT |
| Institution: | Perbadanan Perpustakaan Awam Negeri Perak |
| Library: | Main Library |
| Record Id / ISBN-0: | ppap.24141 / 0137216890 |
| Online Public Access Catalog: | Perbadanan Perpustakaan Awam Negeri Perak |
| Published: |
London
Prentice-Hall
1991
|
| Edition: | Fifth edition |
| Subjects: | |
| Tags: |
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| Item Description: |
Includes subject index, p:697 Includes company / brand index, p:689 Includes author index, p:683 Includes acknowledgment of illustrations, p:681 Includes glossary, p:667 Includes appendix, p:655 |
|---|---|
| Physical Description: |
xxiii,711p. col.ill. 27cm |
| ISBN: |
0137216890 |