RUST, R. T., Keiningham, T. L., & Zahorik, A. J. (1994). Return on quality: Measuring the financial impact of your company's quest for quality. Chicago, Ill.: Probus Pub. Co..
Chicago Style CitationRUST, Roland T., Timothy L. Keiningham, and Anthony J. Zahorik. Return On Quality: Measuring the Financial Impact of Your Company's Quest for Quality. Chicago, Ill.: Probus Pub. Co., 1994.
MLA CitationRUST, Roland T., Timothy L. Keiningham, and Anthony J. Zahorik. Return On Quality: Measuring the Financial Impact of Your Company's Quest for Quality. Chicago, Ill.: Probus Pub. Co., 1994.
Warning: These citations may not always be 100% accurate.