Blue ocean strategy : insights and experiences of Universiti Sains Malaysia.

Corporate Authors: Penerbit Universiti Sains Malaysia.
Other Authors: Ramli Mohamed
Format: Book
Language: English
Call Number: LG173.P5 B58 2012
Institution: Perbadanan Perpustakaan Awam Negeri Perak
Library: Main Library
Record Id / ISBN-0: ppap.48582 / 9789838615594
Online Public Access Catalog: Perbadanan Perpustakaan Awam Negeri Perak
Published: [Glugor] : Penerbit Universiti Sains Malaysia : [Distributors, Universiti Sains Malaysia Cooperative Bookshop : MPH Distributors], c2012.
Series: Special publication series / Penerbit USM
Subjects:
Universiti Sains Malaysia.
Education, Higher > Malaysia > Marketing.
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