Marketing to the new majority : strategies for a diverse world /
| Main Author: | Burgos, David |
|---|---|
| Other Authors: | Mobolade, Ola |
| Format: | Book |
| Language: | English |
| Call Number: | 658.802 BUR |
| Institution: | Perbadanan Perpustakaan Awam Negeri Perak |
| Library: | Main Library |
| Record Id / ISBN-0: | ppap.48594 / 9780230111653 (hbk.) : |
| Online Public Access Catalog: | Perbadanan Perpustakaan Awam Negeri Perak |
| Published: |
New York :
Palgrave Macmillan,
c2011
|
| Subjects: | |
| Tags: |
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| Item Description: |
Includes index |
|---|---|
| Physical Description: |
ix, 246p. : ill. ; 25cm. |
| ISBN: |
9780230111653 (hbk.) : |