APA Citation

Gill, L. (2013). Capture the mindshare and the market share will follow: The art and science of building brands (First edition.). New York: Palgrave Macmillan.

Chicago Style Citation

Gill, Libby. Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands. First edition. New York: Palgrave Macmillan, 2013.

MLA Citation

Gill, Libby. Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands. First edition. New York: Palgrave Macmillan, 2013.

Warning: These citations may not always be 100% accurate.