Capture the mindshare and the market share will follow :the art and science of building brands /
| Main Author: | Gill, Libby. |
|---|---|
| Format: | Book |
| Language: | English |
| Call Number: | HF5415.1255 .G55 2013 |
| Institution: | Perbadanan Perpustakaan Awam Negeri Perak |
| Library: | Main Library |
| Record Id / ISBN-0: | ppap.48692 / 9781137278517 (alk. paper) |
| Online Public Access Catalog: | Perbadanan Perpustakaan Awam Negeri Perak |
| Published: |
New York :
Palgrave Macmillan,
2013
|
| Edition: | First edition. |
| Subjects: | |
| Tags: |
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| Physical Description: |
234 p.; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9781137278517 (alk. paper) |