Mastering fashion marketing /
| Main Author: | Jackson, Tim, 1963- |
|---|---|
| Other Authors: | Shaw, David, 1947 December 17- |
| Format: | Book |
| Language: | English |
| Call Number: | HD9940.A2 .J33 2009 |
| Institution: | Perbadanan Perpustakaan Awam Negeri Perak |
| Library: | Main Library |
| Record Id / ISBN-0: | ppap.50152 / 9781403919021 |
| Online Public Access Catalog: | Perbadanan Perpustakaan Awam Negeri Perak |
| Published: |
Basingstoke [England] ; New York :
Palgrave Macmillan,
2009.
|
| Series: |
Palgrave master series
|
| Subjects: | |
| Online Access: |
Publisher description Contributor biographical information Table of contents only |
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| 003 | PPANP | ||
| 005 | 20150213150627.0 | ||
| 008 | 081022s2009 enkae b 001 0 eng | ||
| 010 | |a 2008045140 | ||
| 020 | |a 9781403919021 | ||
| 020 | |a 140391902X | ||
| 035 | |a (OCoLC)ocn263498193 | ||
| 040 | |c PNM | ||
| 050 | 0 | 0 | |a HD9940.A2 |b .J33 2009 |
| 082 | 0 | 0 | |a 746.9/20688 |2 22 |
| 100 | 1 | |a Jackson, Tim, |d 1963- | |
| 245 | 1 | 0 | |a Mastering fashion marketing / |c Tim Jackson and David Shaw. |
| 260 | |a Basingstoke [England] ; |a New York : |b Palgrave Macmillan, |c 2009. | ||
| 300 | |a xviii, 376 p. : |b ill., plans ; |c 24 cm. | ||
| 440 | 0 | |a Palgrave master series | |
| 504 | |a Includes bibliographical references (p. 351-353) and index. | ||
| 505 | 0 | |a The customer and fashion consumption -- Marketing research and information for fashion -- Fashion segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing in fashion -- Marketing mix : promotion and marketing communications -- Marketing mix : place & channels of distribution and service -- Branding in fashion and luxury -- New approaches to fashion marketing -- Strategic and tactical planning in fashion marketing. | |
| 650 | 0 | |a Fashion merchandising. | |
| 700 | 1 | |a Shaw, David, |d 1947 December 17- | |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0912/2008045140-d.html |
| 856 | 4 | 2 | |3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy0912/2008045140-b.html |
| 856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/enhancements/fy0912/2008045140-t.html |
| 906 | |a 7 |b cbc |c orignew |d 1 |e ecip |f 20 |g y-gencatlg | ||
| 942 | |2 ddc |c BK | ||
| 955 | |a xj13 2008-10-22 |i xj13 2008-10-22 to Dewey |a rd05 2008-10-23 |a xe04 2009-06-02 1 copy rec'd., to CIP ver. | ||
| 999 | |c 50152 |d 50152 | ||