APA Citation

Hollis, N. (2008). The global brand: How to create and develop lasting brand value in the world market. New York, NY: Palgrave Macmillan.

Chicago Style Citation

Hollis, Nigel. The Global Brand: How to Create and Develop Lasting Brand Value in the World Market. New York, NY: Palgrave Macmillan, 2008.

MLA Citation

Hollis, Nigel. The Global Brand: How to Create and Develop Lasting Brand Value in the World Market. New York, NY: Palgrave Macmillan, 2008.

Warning: These citations may not always be 100% accurate.