The global brand : how to create and develop lasting brand value in the world market /
| Main Author: | Hollis, Nigel. |
|---|---|
| Format: | Book |
| Language: | English |
| Institution: | Perbadanan Perpustakaan Awam Negeri Perak |
| Library: | Main Library |
| Record Id / ISBN-0: | ppap.50182 / 9780230606227 |
| Online Public Access Catalog: | Perbadanan Perpustakaan Awam Negeri Perak |
| Published: |
New York, NY :
Palgrave Macmillan,
2008.
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| Subjects: | |
| Tags: |
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| Physical Description: |
xvii, 254 p. : ill. ; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references (p. 239-246) and index. |
| ISBN: |
9780230606227 |