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|a 9780230001879 (hbk.) :
|c RM186.00
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|a 0230001874 (hbk.) :
|c RM186.00
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|a 658.802 THO
|2 22
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| 100 |
1 |
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|a Thoenig, Jean-Claude,
|d 1940-
|
| 245 |
1 |
4 |
|a The Marking enterprise :
|b business success and societal embedding /
|c Jean-Claude Thoenig and Charles Waldman
|
| 260 |
|
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|a Hampshire, UK :
|b Palgrave Macmillan,
|c 2007
|
| 300 |
|
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|a xii, 241p. :
|b ill. ;
|c 24cm.
|
| 490 |
1 |
|
|a INSEAD business press
|
| 504 |
|
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|a Includes bibliographical references [p. 221-230] and index
|
| 650 |
1 |
0 |
|a Marketing
|x Social aspects
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| 650 |
2 |
0 |
|a Customer relations
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| 650 |
2 |
0 |
|a Consumer satisfaction
|
| 650 |
2 |
0 |
|a Social marketing
|
| 700 |
1 |
|
|a Waldman, Charles
|
| 830 |
|
0 |
|a INSEAD business press
|
| 942 |
|
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