Winer, R. S., & Neslin, S. A. (2014). The history of marketing science. Singapore: World scientific.
Chicago Style CitationWiner, Russell S., and Scott A. Neslin. The History of Marketing Science. Singapore: World scientific, 2014.
MLA CitationWiner, Russell S., and Scott A. Neslin. The History of Marketing Science. Singapore: World scientific, 2014.
Warning: These citations may not always be 100% accurate.