The history of marketing science /
| Other Authors: | Winer, Russell S., Neslin, Scott A., 1952- |
|---|---|
| Format: | Book |
| Language: | English |
| Call Number: | HF5415.2 .H55 2014 |
| Institution: | Perbadanan Perpustakaan Awam Negeri Perak |
| Library: | Main Library |
| Record Id / ISBN-0: | ppap.52995 / 9789814596473 (hbk) |
| Online Public Access Catalog: | Perbadanan Perpustakaan Awam Negeri Perak |
| Published: |
Singapore
World scientific
2014
|
| Series: |
World scientific-Now publishers series in business,
vol. 3 |
| Subjects: | |
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xxv, 502 pages ; 24 cm. |
| ISBN: |
9789814596473 (hbk) 9789814619479 (pbk.) |
| ISSN: |
2251-3442 ; |