Breakthrough entrepreneurship : the proven framework for building brilliant new businesses /

Main Author: Burgstone, Jon.
Other Authors: Murphy, Bill, Jr.
Format: Book
Language: English
Call Number: HD62.5 .B8375 2012
Institution: Perbadanan Perpustakaan Awam Negeri Perak
Library: Main Library
Record Id / ISBN-0: ppap.53146 / 9780983961109
Online Public Access Catalog: Perbadanan Perpustakaan Awam Negeri Perak
Published: San Francisco, Calif. : Farallon Pub., c2012.
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Table of Contents:
  • The driving forces in entrepreneurship
  • Idea generation and evaluation
  • Customer pain and value proposition
  • Maximum information for minimum cost
  • Competitive advantage, business models & execution
  • Building credibility
  • Marshalling resources
  • Learning to lead
  • Maintaining balance and living the entrepreneurial life
  • Learning to expect and achieve more.