The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses /

"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone'...

Full description

Main Author: Ries, Eric, 1978-
Format: Book
Language: English
Call Number: HD62.5 .R545 2011
Institution: Perbadanan Perpustakaan Awam Negeri Perak
Library: Main Library
Record Id / ISBN-0: ppap.53988 / 9780307887894 (hbk.)
Online Public Access Catalog: Perbadanan Perpustakaan Awam Negeri Perak
Published: New York : Crown Business, c2011.
Edition: 1st ed.
Subjects:
New business enterprises.
Consumers' preferences.
Organizational effectiveness.
Tags: Add Tag
No Tags, Be the first to tag this record!
LEADER 02185cam a22003374a 4500
001 16720850
003 PPANPk
005 20150514105940.0
008 110404s2011 nyu 000 0 eng
010 |a  2011012100 
020 |a 9780307887894 (hbk.)  |c RM94.00 
020 |a 0307887898 (hbk.) 
020 |z 9780307887917 (ebk.) 
020 |z 030788791X (ebk.) 
040 |c PPANPk 
042 |a pcc 
050 0 0 |a HD62.5  |b .R545 2011 
082 0 0 |a 658.11 RIE  |2 22 
100 1 |a Ries, Eric,  |d 1978- 
245 1 4 |a The lean startup :  |b how today's entrepreneurs use continuous innovation to create radically successful businesses /  |c Eric Ries. 
250 |a 1st ed. 
260 |a New York :  |b Crown Business,  |c c2011. 
300 |a 320 p. ;  |c 22 cm. 
504 |a Includes bibliographical references and index. 
520 |a "Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"--  |c Provided by publisher. 
650 0 |a New business enterprises. 
650 0 |a Consumers' preferences. 
650 0 |a Organizational effectiveness. 
942 |2 ddc  |c BK 
999 |c 53988  |d 53988 
952 |0 0  |1 0  |2 ddc  |4 0  |6 LC_658_110000000000000_RIE  |7 0  |8 NFIC  |9 473776  |a K4  |b K4  |c LC  |d 2015-05-14  |g 94.00  |l 1  |o LC 658.11 RIE  |p 0009857445  |r 2016-01-17  |s 2015-12-23  |w 2015-05-14  |y BK  |z LC 

Similar Items