Disciplined dreaming : a proven system to drive breakthrough creativity /
"5-part process that will transform your organization-or your career-into a non-stop creativity juggernaut We live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity-at all levels of an organization. Di...
| Main Author: | Linkner, Josh, 1970- |
|---|---|
| Format: | Book |
| Language: | English |
| Call Number: | HD53 .L56 2011 |
| Institution: | Perbadanan Perpustakaan Awam Negeri Perak |
| Library: | Main Library |
| Record Id / ISBN-0: | ppap.54013 / 9780470922224 |
| Online Public Access Catalog: | Perbadanan Perpustakaan Awam Negeri Perak |
| Published: |
San Francisco :
Jossey-Bass,
c2011.
|
| Edition: | 1st ed. |
| Subjects: | |
| Online Access: |
Cover image Publisher description Table of contents only Contributor biographical information |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: |
"5-part process that will transform your organization-or your career-into a non-stop creativity juggernaut We live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity-at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in business and jazz - as well as hundreds of interviews with CEOs, entrepreneurs, and artists - into a 5-step process that will make creativity easy for you and your organization. The methodology is simple, backed by proven results. Empowers individuals, teams, and organizations to meet creative challenges posed by the marketplace. Turns the mystery of creativity into a simple-to-use process. Shows how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processes. Offers dozens of practical exercises, thought-starters, workouts to grow "creative muscles," and case studies. Disciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today's shifting marketplace."-- |
|---|---|
| Physical Description: |
xi, 235 p. ; 24 cm. |
| Bibliography: |
Includes bibliographical references and index. Includes bibliographical references and index. |
| ISBN: |
9780470922224 0470922222 |