Enterprise one to one : tools for competing in the interactive age /

Main Author: Peppers, Don
Other Authors: Rogers, Martha
Format: Book
Language: English
Call Number: 658.8 PEP
Institution: Perbadanan Perpustakaan Awam Negeri Perak
Library: Main Library
Record Id / ISBN-0: ppap.54345 / 038548755X (pbk.):
Online Public Access Catalog: Perbadanan Perpustakaan Awam Negeri Perak
Published: New York : Currency Book, 1997
Subjects:
Market segmentation
Customer relations
Relationship marketing
Technological innovations
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245 1 0 |a Enterprise one to one :  |b tools for competing in the interactive age /  |c Don Peppers and Martha Rogers 
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504 |a Includes bibliographical references and index 
650 0 |a Market segmentation 
650 0 |a Customer relations 
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650 0 |a Technological innovations 
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