APA Citation

COLLINS, A., & Doyle, P. (1992). Competitive retail marketing: Dynamic strategies for winning and keeping customers. London: McGraw-Hill Book Co..

Chicago Style Citation

COLLINS, Andrew, and Peter Doyle. Competitive Retail Marketing: Dynamic Strategies for Winning and Keeping Customers. London: McGraw-Hill Book Co., 1992.

MLA Citation

COLLINS, Andrew, and Peter Doyle. Competitive Retail Marketing: Dynamic Strategies for Winning and Keeping Customers. London: McGraw-Hill Book Co., 1992.

Warning: These citations may not always be 100% accurate.