Competitive retail marketing : dynamic strategies for winning and keeping customers /
| Main Author: | COLLINS, Andrew |
|---|---|
| Other Authors: | Doyle, Peter |
| Format: | Book |
| Call Number: | 658.87 COL |
| Institution: | Perbadanan Perpustakaan Awam Negeri Perak |
| Library: | Main Library |
| Record Id / ISBN-0: | ppap.564 / 0077075676 |
| Online Public Access Catalog: | Perbadanan Perpustakaan Awam Negeri Perak |
| Published: |
London :
McGraw-Hill Book Co.,
c1992
|
| Series: |
McGraw-Hill marketing for professionals
|
| Subjects: | |
| Tags: |
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| Physical Description: |
xix, 229 p. ill., 23cm. |
|---|---|
| Bibliography: |
Includes index |
| ISBN: |
0077075676 |