OZIMEK, J. (1993). Targeting for success: A guide to new techniques for measurement and analysis in database and direct marketing. London New York: McGraw-Hill Book Co..
Chicago Style CitationOZIMEK, John. Targeting for Success: A Guide to New Techniques for Measurement and Analysis in Database and Direct Marketing. London New York: McGraw-Hill Book Co., 1993.
MLA CitationOZIMEK, John. Targeting for Success: A Guide to New Techniques for Measurement and Analysis in Database and Direct Marketing. London New York: McGraw-Hill Book Co., 1993.
Warning: These citations may not always be 100% accurate.