Targeting for success : a guide to new techniques for measurement and analysis in database and direct marketing /
| Main Author: | OZIMEK, John |
|---|---|
| Format: | Book |
| Call Number: | 658.84 OZI |
| Institution: | Perbadanan Perpustakaan Awam Negeri Perak |
| Library: | Main Library |
| Record Id / ISBN-0: | ppap.568 / 0077077660 |
| Online Public Access Catalog: | Perbadanan Perpustakaan Awam Negeri Perak |
| Published: |
London New York :
McGraw-Hill Book Co.,
c1993
|
| Series: |
McGraw-Hill marketing for professionals series
|
| Subjects: | |
| Tags: |
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| Physical Description: |
xiv, 268 p. ill., 23cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0077077660 |