Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant /
| Main Authors: | Kim, W. Chan (Author), Mauborgne, Renée (Author) |
|---|---|
| Format: | Book |
| Language: | English |
| Call Number: | 658.802 KIM |
| Institution: | Perbadanan Perpustakaan Awam Negeri Perak |
| Library: | Main Library |
| Record Id / ISBN-0: | ppap.57309 / 9781625274496 |
| Online Public Access Catalog: | Perbadanan Perpustakaan Awam Negeri Perak |
| Published: |
BOSTON, MASSACHUSETTS :
HARVARD BUSINESS REVIEW PRESS,
2015
BOSTON, MASSACHUSETTS : [2015] |
| Edition: | EXPANDED EDITION |
| Subjects: | |
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| Item Description: |
"With a new preface, fresh chapters, and updated case studies"--Back of jacket |
|---|---|
| Physical Description: |
xxviii, 287 pages ; 24 cm |
| Bibliography: |
Includes bibliographical references (pages 263-270) and index |
| ISBN: |
9781625274496 |