The female brand using the female mindset to succeed in business /

Main Author: Kaputa, Catherine, 1948-
Format: Book
Language: English
Call Number: HD6053 .K37 2009
Institution: Perbadanan Perpustakaan Awam Negeri Perak
Library: Main Library
Record Id / ISBN-0: ppap.57325 / 9780891062844
Online Public Access Catalog: Perbadanan Perpustakaan Awam Negeri Perak
Published: Boston : Davies-Black, 2009.
Subjects:
Online Access: Table of contents only
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Table of Contents:
  • True to nature
  • Branding for success
  • Emotional branding
  • A verbal edge
  • The brand story
  • Aspects of attraction
  • The female style of leadership
  • Born to network
  • A brand for all seasons
  • The final word
  • Brainstormers.