O'DELL, W. F., Ruppel, A. C., & Trent, R. H. (1979). Marketing decision making: Analytic framemwork and cases (2d ed.). Cincinnati: South-Western Pub. Co..
Chicago Style CitationO'DELL, William F., Andrew C. Ruppel, and Robert H. Trent. Marketing Decision Making: Analytic Framemwork and Cases. 2d ed. Cincinnati: South-Western Pub. Co., 1979.
MLA CitationO'DELL, William F., Andrew C. Ruppel, and Robert H. Trent. Marketing Decision Making: Analytic Framemwork and Cases. 2d ed. Cincinnati: South-Western Pub. Co., 1979.
Warning: These citations may not always be 100% accurate.