Marketing decision making : analytic framemwork and cases /
| Main Author: | O'DELL, William F. |
|---|---|
| Other Authors: | Ruppel, Andrew C., ejoint author., Trent, Robert H., ejoint author. |
| Format: | Book |
| Call Number: | 658.81 ODE |
| Institution: | Perbadanan Perpustakaan Awam Negeri Perak |
| Library: | Main Library |
| Record Id / ISBN-0: | ppap.9145 / 053819510X |
| Online Public Access Catalog: | Perbadanan Perpustakaan Awam Negeri Perak |
| Published: |
Cincinnati :
South-Western Pub. Co.,
c1979.
|
| Edition: | 2d ed |
| Subjects: | |
| Tags: |
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| Physical Description: |
vi, 362 p. ill., 24cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
053819510X |