Bank Credit Card and the Selection Criteria: An Exploratory Study
This paper investigates the selection criteria of bank credit cards that contribute towards credit card selection among Malaysian credit card holders. There is a total of 17 providers’ of bank credit cards both from local and foreign banks. The selection of bank credit cards is empirically examine...
| Main Authors: | Subramaniam, Ravichandran, Marimuthu, Maran |
|---|---|
| Format: | Citation Index Journal |
| Institution: | Universiti Teknologi Petronas |
| Record Id / ISBN-0: | utp-eprints.12051 / |
| Published: |
2010
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| Subjects: | |
| Online Access: |
http://eprints.utp.edu.my/12051/1/Bank%20Credit%20Card%20and%20the%20Selection%20Criteria_An%20Exploratory%20Study.pdf http://eprints.utp.edu.my/12051/ |
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