Assessing reflective models in marketing research: A comparison between pls and plsc estimates

The present study aims at contributing to the growing discourse on analytical methods in marketing research by highlighting the use of Consistent Partial Least Squares (PLSc) estimation to assess reflective models used in marketing literature. Specifically, it demonstrates the significance of using...

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Main Authors: Cheah, J.-H., Memon, M.A., Chuah, F., Ting, H., Ramayah, T.
Format: Article
Institution: Universiti Teknologi Petronas
Record Id / ISBN-0: utp-eprints.22031 /
Published: Universiti Malaysia Sarawak 2018
Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85045418638&partnerID=40&md5=3936426c18a7eee420d6192893c29cc9
http://eprints.utp.edu.my/22031/
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spelling utp-eprints.220312018-08-01T01:08:25Z Assessing reflective models in marketing research: A comparison between pls and plsc estimates Cheah, J.-H. Memon, M.A. Chuah, F. Ting, H. Ramayah, T. The present study aims at contributing to the growing discourse on analytical methods in marketing research by highlighting the use of Consistent Partial Least Squares (PLSc) estimation to assess reflective models used in marketing literature. Specifically, it demonstrates the significance of using PLSc and compares it with the traditional PLS. The results show that PLSc is more robust than traditional PLS in estimating convergent validity and path coefficients, and yields better power � coefficient of determination (R2) and effect size (f2). It is also found that PLSc generates better holdout results than traditional PLS. This study complements and extends prior research on PLSc, and subsequently serves as a resource for marketing researchers who use variance-based approach in their research. Implications, guidelines and future research directions are discussed. © 2018, Universiti Malaysia Sarawak. All Rights Reserved. Universiti Malaysia Sarawak 2018 Article NonPeerReviewed https://www.scopus.com/inward/record.uri?eid=2-s2.0-85045418638&partnerID=40&md5=3936426c18a7eee420d6192893c29cc9 Cheah, J.-H. and Memon, M.A. and Chuah, F. and Ting, H. and Ramayah, T. (2018) Assessing reflective models in marketing research: A comparison between pls and plsc estimates. International Journal of Business and Society, 19 (1). pp. 139-160. http://eprints.utp.edu.my/22031/
institution Universiti Teknologi Petronas
collection UTP Institutional Repository
description The present study aims at contributing to the growing discourse on analytical methods in marketing research by highlighting the use of Consistent Partial Least Squares (PLSc) estimation to assess reflective models used in marketing literature. Specifically, it demonstrates the significance of using PLSc and compares it with the traditional PLS. The results show that PLSc is more robust than traditional PLS in estimating convergent validity and path coefficients, and yields better power � coefficient of determination (R2) and effect size (f2). It is also found that PLSc generates better holdout results than traditional PLS. This study complements and extends prior research on PLSc, and subsequently serves as a resource for marketing researchers who use variance-based approach in their research. Implications, guidelines and future research directions are discussed. © 2018, Universiti Malaysia Sarawak. All Rights Reserved.
format Article
author Cheah, J.-H.
Memon, M.A.
Chuah, F.
Ting, H.
Ramayah, T.
spellingShingle Cheah, J.-H.
Memon, M.A.
Chuah, F.
Ting, H.
Ramayah, T.
Assessing reflective models in marketing research: A comparison between pls and plsc estimates
author_sort Cheah, J.-H.
title Assessing reflective models in marketing research: A comparison between pls and plsc estimates
title_short Assessing reflective models in marketing research: A comparison between pls and plsc estimates
title_full Assessing reflective models in marketing research: A comparison between pls and plsc estimates
title_fullStr Assessing reflective models in marketing research: A comparison between pls and plsc estimates
title_full_unstemmed Assessing reflective models in marketing research: A comparison between pls and plsc estimates
title_sort assessing reflective models in marketing research: a comparison between pls and plsc estimates
publisher Universiti Malaysia Sarawak
publishDate 2018
url https://www.scopus.com/inward/record.uri?eid=2-s2.0-85045418638&partnerID=40&md5=3936426c18a7eee420d6192893c29cc9
http://eprints.utp.edu.my/22031/
_version_ 1741196560756113408
score 11.62408

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