Developing a causal relationship among factors of e-commerce: A decision making approach
This study introduces the decision-making trial and evaluation laboratory (DEMATEL) method to develop a causal relationship between factors of e-commerce. Differently from the typical correlation analysis which directly used two groups of variables to measure strength of correlation, this decision m...
| Main Authors: | Abdullah, L., Ramli, R., Bakodah, H.O., Othman, M. |
|---|---|
| Format: | Article |
| Institution: | Universiti Teknologi Petronas |
| Record Id / ISBN-0: | utp-eprints.22278 / |
| Published: |
2019
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| Online Access: |
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85059804039&doi=10.1016%2fj.jksuci.2019.01.002&partnerID=40&md5=2e475f6c54e79097030b27e1e01c10cb http://eprints.utp.edu.my/22278/ |
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