A conceptual model: Video-game engagement and its moderating impact on consumers� personality
Research on video-games has progressively increased since 2000, yet past studies are limited to explore the moderating role of video-game engagement in the collectivist society, especially in the context of Malaysia to investigate how video-game engagement influences consumers� behavior in terms o...
| Main Authors: | Abbasi, A.Z., Jamak, A.B.S.A. |
|---|---|
| Format: | Article |
| Institution: | Universiti Teknologi Petronas |
| Record Id / ISBN-0: | utp-eprints.26064 / |
| Published: |
American Scientific Publishers
2015
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| Online Access: |
https://www.scopus.com/inward/record.uri?eid=2-s2.0-84946028485&doi=10.1166%2fasl.2015.6080&partnerID=40&md5=fdbb7076fad1b49ffbf0ded993aeef5c http://eprints.utp.edu.my/26064/ |
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