Hedonic consumption experience in videogaming: A multidimensional perspective

Prior research primarily considers consumers' hedonic gaming experience, defined as an individual's level of pleasure, emotional gratification, and enjoyment from playing a videogame, from a unidimensional perspective. However, given the growing range of technology-enabled, hedonic game-re...

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Main Authors: Hollebeek, L.D., Abbasi, A.Z., Schultz, C.D., Ting, D.H., Sigurdsson, V.
Format: Article
Institution: Universiti Teknologi Petronas
Record Id / ISBN-0: utp-eprints.28632 /
Published: Elsevier Ltd 2022
Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85121749827&doi=10.1016%2fj.jretconser.2021.102892&partnerID=40&md5=ca34e3ed79447392bcadeb79a2a27364
http://eprints.utp.edu.my/28632/
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spelling utp-eprints.286322022-03-07T10:10:42Z Hedonic consumption experience in videogaming: A multidimensional perspective Hollebeek, L.D. Abbasi, A.Z. Schultz, C.D. Ting, D.H. Sigurdsson, V. Prior research primarily considers consumers' hedonic gaming experience, defined as an individual's level of pleasure, emotional gratification, and enjoyment from playing a videogame, from a unidimensional perspective. However, given the growing range of technology-enabled, hedonic game-related (e.g., aesthetic, competition, or social) elements, we argue that this one-dimensional view is rapidly becoming dated. Correspondingly, we propose a broadened multi-dimensional perspective of videogamers' hedonic experience, as informed by hedonic consumption theory and the theory of planned behavior. Using a sample of 294 gamers, our results confirm the existence of gamers' multi (i.e., seven)-dimensional hedonic consumption experience comprising escapism, fantasy, role-projection, emotional involvement, enjoyment, arousal, and sensory experience. We also find that gamers' emotional involvement, enjoyment, arousal, and sensory experience, in particular, drive their attitude formation toward a videogame, in turn impacting users' videogaming intent and behavior. We conclude by discussing implications that arise from our research. © 2021 Elsevier Ltd Elsevier Ltd 2022 Article NonPeerReviewed https://www.scopus.com/inward/record.uri?eid=2-s2.0-85121749827&doi=10.1016%2fj.jretconser.2021.102892&partnerID=40&md5=ca34e3ed79447392bcadeb79a2a27364 Hollebeek, L.D. and Abbasi, A.Z. and Schultz, C.D. and Ting, D.H. and Sigurdsson, V. (2022) Hedonic consumption experience in videogaming: A multidimensional perspective. Journal of Retailing and Consumer Services, 65 . http://eprints.utp.edu.my/28632/
institution Universiti Teknologi Petronas
collection UTP Institutional Repository
description Prior research primarily considers consumers' hedonic gaming experience, defined as an individual's level of pleasure, emotional gratification, and enjoyment from playing a videogame, from a unidimensional perspective. However, given the growing range of technology-enabled, hedonic game-related (e.g., aesthetic, competition, or social) elements, we argue that this one-dimensional view is rapidly becoming dated. Correspondingly, we propose a broadened multi-dimensional perspective of videogamers' hedonic experience, as informed by hedonic consumption theory and the theory of planned behavior. Using a sample of 294 gamers, our results confirm the existence of gamers' multi (i.e., seven)-dimensional hedonic consumption experience comprising escapism, fantasy, role-projection, emotional involvement, enjoyment, arousal, and sensory experience. We also find that gamers' emotional involvement, enjoyment, arousal, and sensory experience, in particular, drive their attitude formation toward a videogame, in turn impacting users' videogaming intent and behavior. We conclude by discussing implications that arise from our research. © 2021 Elsevier Ltd
format Article
author Hollebeek, L.D.
Abbasi, A.Z.
Schultz, C.D.
Ting, D.H.
Sigurdsson, V.
spellingShingle Hollebeek, L.D.
Abbasi, A.Z.
Schultz, C.D.
Ting, D.H.
Sigurdsson, V.
Hedonic consumption experience in videogaming: A multidimensional perspective
author_sort Hollebeek, L.D.
title Hedonic consumption experience in videogaming: A multidimensional perspective
title_short Hedonic consumption experience in videogaming: A multidimensional perspective
title_full Hedonic consumption experience in videogaming: A multidimensional perspective
title_fullStr Hedonic consumption experience in videogaming: A multidimensional perspective
title_full_unstemmed Hedonic consumption experience in videogaming: A multidimensional perspective
title_sort hedonic consumption experience in videogaming: a multidimensional perspective
publisher Elsevier Ltd
publishDate 2022
url https://www.scopus.com/inward/record.uri?eid=2-s2.0-85121749827&doi=10.1016%2fj.jretconser.2021.102892&partnerID=40&md5=ca34e3ed79447392bcadeb79a2a27364
http://eprints.utp.edu.my/28632/
_version_ 1741197133423312896
score 11.62408

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