The impact of business intelligence on the marketing with emphasis on cooperative learning: Case-study on the insurance companies

Business Intelligence involves the strategies and technologies employed by businesses for the data analysis of business information. This study investigates the impact of Business Intelligence on the Marketing with emphasis on cooperative Learning. Descriptive-survey research method and field study...

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Main Authors: Huang, Z.-X., Savita, K.S., Dan-yi, L., Omar, A.H.
Format: Article
Institution: Universiti Teknologi Petronas
Record Id / ISBN-0: utp-eprints.28640 /
Published: Elsevier Ltd 2022
Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85119453516&doi=10.1016%2fj.ipm.2021.102824&partnerID=40&md5=4fbb1fb9dc5f7b2c016226f51b717d2a
http://eprints.utp.edu.my/28640/
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spelling utp-eprints.286402022-03-07T08:22:03Z The impact of business intelligence on the marketing with emphasis on cooperative learning: Case-study on the insurance companies Huang, Z.-X. Savita, K.S. Dan-yi, L. Omar, A.H. Business Intelligence involves the strategies and technologies employed by businesses for the data analysis of business information. This study investigates the impact of Business Intelligence on the Marketing with emphasis on cooperative Learning. Descriptive-survey research method and field study were employed. 186 samples of employees from insurance companies are statistical population. The face validity and the experts' opinions were employed to determine the validity of the questionnaire for data investigating. Cronbach's alpha and Composite reliability were employed to appraised the accuracy of questions. The methods employed in descriptive statistics as Absolute Frequency Distribution tables, are mean for confirmatory factor. The results revealed that Business Intelligence has a certain and critical impact on marketing through cooperative Learning (Value of Statistics was greater than 1.96), Financial Performance (VoS was greater than 2.57), and Customer Behavior (VoS was greater than 2.57). Also, Business Intelligence teams have a certain and critical impact on Financial Performance (VoS was greater than 2.57), and Customer Behavior (VoS was greater than 2.57). Despite, Business Intelligence does not have a notable impact on Marketing (VoS was less than 1.64). © 2021 Elsevier Ltd Elsevier Ltd 2022 Article NonPeerReviewed https://www.scopus.com/inward/record.uri?eid=2-s2.0-85119453516&doi=10.1016%2fj.ipm.2021.102824&partnerID=40&md5=4fbb1fb9dc5f7b2c016226f51b717d2a Huang, Z.-X. and Savita, K.S. and Dan-yi, L. and Omar, A.H. (2022) The impact of business intelligence on the marketing with emphasis on cooperative learning: Case-study on the insurance companies. Information Processing and Management, 59 (2). http://eprints.utp.edu.my/28640/
institution Universiti Teknologi Petronas
collection UTP Institutional Repository
description Business Intelligence involves the strategies and technologies employed by businesses for the data analysis of business information. This study investigates the impact of Business Intelligence on the Marketing with emphasis on cooperative Learning. Descriptive-survey research method and field study were employed. 186 samples of employees from insurance companies are statistical population. The face validity and the experts' opinions were employed to determine the validity of the questionnaire for data investigating. Cronbach's alpha and Composite reliability were employed to appraised the accuracy of questions. The methods employed in descriptive statistics as Absolute Frequency Distribution tables, are mean for confirmatory factor. The results revealed that Business Intelligence has a certain and critical impact on marketing through cooperative Learning (Value of Statistics was greater than 1.96), Financial Performance (VoS was greater than 2.57), and Customer Behavior (VoS was greater than 2.57). Also, Business Intelligence teams have a certain and critical impact on Financial Performance (VoS was greater than 2.57), and Customer Behavior (VoS was greater than 2.57). Despite, Business Intelligence does not have a notable impact on Marketing (VoS was less than 1.64). © 2021 Elsevier Ltd
format Article
author Huang, Z.-X.
Savita, K.S.
Dan-yi, L.
Omar, A.H.
spellingShingle Huang, Z.-X.
Savita, K.S.
Dan-yi, L.
Omar, A.H.
The impact of business intelligence on the marketing with emphasis on cooperative learning: Case-study on the insurance companies
author_sort Huang, Z.-X.
title The impact of business intelligence on the marketing with emphasis on cooperative learning: Case-study on the insurance companies
title_short The impact of business intelligence on the marketing with emphasis on cooperative learning: Case-study on the insurance companies
title_full The impact of business intelligence on the marketing with emphasis on cooperative learning: Case-study on the insurance companies
title_fullStr The impact of business intelligence on the marketing with emphasis on cooperative learning: Case-study on the insurance companies
title_full_unstemmed The impact of business intelligence on the marketing with emphasis on cooperative learning: Case-study on the insurance companies
title_sort impact of business intelligence on the marketing with emphasis on cooperative learning: case-study on the insurance companies
publisher Elsevier Ltd
publishDate 2022
url https://www.scopus.com/inward/record.uri?eid=2-s2.0-85119453516&doi=10.1016%2fj.ipm.2021.102824&partnerID=40&md5=4fbb1fb9dc5f7b2c016226f51b717d2a
http://eprints.utp.edu.my/28640/
_version_ 1741197134693138432
score 11.62408

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