Value creation or value destruction: Conceptualizing the experiential nature of value-in-use

The studies to date on service research have provided a generic overview on customer's positive value-in-use (value creation) as well as negative value-in-use (value destruction). Surprisingly, very little attention is made to exploring the experiential nature of value-in-use. This study aims t...

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Main Authors: Abid, M.F., Shamim, A., Khan, Z., Khan, I.
Format: Article
Institution: Universiti Teknologi Petronas
Record Id / ISBN-0: utp-eprints.29020 /
Published: John Wiley and Sons Ltd 2022
Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85125468699&doi=10.1002%2fcb.2033&partnerID=40&md5=cf53ef607460fd46878bb9c7d9a864db
http://eprints.utp.edu.my/29020/
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id utp-eprints.29020
recordtype eprints
spelling utp-eprints.290202022-03-17T16:32:19Z Value creation or value destruction: Conceptualizing the experiential nature of value-in-use Abid, M.F. Shamim, A. Khan, Z. Khan, I. The studies to date on service research have provided a generic overview on customer's positive value-in-use (value creation) as well as negative value-in-use (value destruction). Surprisingly, very little attention is made to exploring the experiential nature of value-in-use. This study aims to conceptualize the experiential nature of value-in-use where positive value-in-use results in value destruction in some situations (and value creation commonly), and negative value-in-use results in value creation in some situations (and value destruction normally). By integrating value-in-experience and value-in-context, the study proposed experience-dominant logic (EDL) as an important paradigm for value creation in the customer journey. The EDL is backed by the four foundational premises for which the insights are taken from literature as well as through in-depth interviews with customers and managers of the E-beauty services. The research also provides a framework for future research avenues as well as various future research directions. © 2022 John Wiley & Sons Ltd John Wiley and Sons Ltd 2022 Article NonPeerReviewed https://www.scopus.com/inward/record.uri?eid=2-s2.0-85125468699&doi=10.1002%2fcb.2033&partnerID=40&md5=cf53ef607460fd46878bb9c7d9a864db Abid, M.F. and Shamim, A. and Khan, Z. and Khan, I. (2022) Value creation or value destruction: Conceptualizing the experiential nature of value-in-use. Journal of Consumer Behaviour . http://eprints.utp.edu.my/29020/
institution Universiti Teknologi Petronas
collection UTP Institutional Repository
description The studies to date on service research have provided a generic overview on customer's positive value-in-use (value creation) as well as negative value-in-use (value destruction). Surprisingly, very little attention is made to exploring the experiential nature of value-in-use. This study aims to conceptualize the experiential nature of value-in-use where positive value-in-use results in value destruction in some situations (and value creation commonly), and negative value-in-use results in value creation in some situations (and value destruction normally). By integrating value-in-experience and value-in-context, the study proposed experience-dominant logic (EDL) as an important paradigm for value creation in the customer journey. The EDL is backed by the four foundational premises for which the insights are taken from literature as well as through in-depth interviews with customers and managers of the E-beauty services. The research also provides a framework for future research avenues as well as various future research directions. © 2022 John Wiley & Sons Ltd
format Article
author Abid, M.F.
Shamim, A.
Khan, Z.
Khan, I.
spellingShingle Abid, M.F.
Shamim, A.
Khan, Z.
Khan, I.
Value creation or value destruction: Conceptualizing the experiential nature of value-in-use
author_sort Abid, M.F.
title Value creation or value destruction: Conceptualizing the experiential nature of value-in-use
title_short Value creation or value destruction: Conceptualizing the experiential nature of value-in-use
title_full Value creation or value destruction: Conceptualizing the experiential nature of value-in-use
title_fullStr Value creation or value destruction: Conceptualizing the experiential nature of value-in-use
title_full_unstemmed Value creation or value destruction: Conceptualizing the experiential nature of value-in-use
title_sort value creation or value destruction: conceptualizing the experiential nature of value-in-use
publisher John Wiley and Sons Ltd
publishDate 2022
url https://www.scopus.com/inward/record.uri?eid=2-s2.0-85125468699&doi=10.1002%2fcb.2033&partnerID=40&md5=cf53ef607460fd46878bb9c7d9a864db
http://eprints.utp.edu.my/29020/
_version_ 1741197183939510272
score 11.62408

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