Impacts of cruise industry corporate social responsibility reputation on customers� loyalty: Mediating role of trust and identification
Despite the high relevance of Corporate Social Responsibility (CSR) in service businesses, investigations of its influence on the cruise sector are scarce. Relying on institutional theory, this study proposes a model with cruise customers� trust and identification as the key factors between CSR re...
| Main Authors: | Ahn, J., Shamim, A., Park, J. |
|---|---|
| Format: | Article |
| Institution: | Universiti Teknologi Petronas |
| Record Id / ISBN-0: | utp-eprints.30378 / |
| Published: |
Elsevier Ltd
2021
|
| Online Access: |
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85092211758&doi=10.1016%2fj.ijhm.2020.102706&partnerID=40&md5=252d25861da9bd7f852654c5e0a96917 http://eprints.utp.edu.my/30378/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|